Editor’s Table: The Success of the Era

EDITOR'S TABLE.

THE SUCCESS OF THE ERA.

The enlargement of the Era from a sixty-four to an eighty page magazine will be permanent. It was with some hesitation that the management enlarged the last number, and expressed the hope that it might become permanent; but such has been the response to the appeal made to those interested in the success of the Era that we feel justified now in saying that the enlargement will be permanent.

It is gratifying to be able to say this because it means that we shall not only do all that we contemplated when the Era was begun, but more. We shall publish a larger and better magazine than was promised by our prospectus used in the preliminary canvass. And though this enlargement materially increases our expenses, we shall be able to carry it successfully if our friends continue their efforts to assist us in the work.

That the spirit in which the Era is received, may be known, and how its enlargement is regarded, and its missionary rate appreciated, we take the liberty of quoting a few of the many expressions of appreciation that have come to us from our correspondents. Brother Oleen N. Stohl, Superintendent of the Y. M. M. I. A. of Box Elder stake, writes:

received this morning. Allow me to congratulate the editors and managers of the Era in getting out so promptly, what I am pleased to speak of to my young brethren as a first class magazine in every particular. I feel confident that I make no mistake when I say it has come to stay. It will only be a short time until the oflBcers and members of the improvement associations will feel that they cannot make real success in mutual improvement without it. In visiting the associations in various parts of this stake during this season's work, I have

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urged upon the officers and members to subscribe for the Era. This morning, after glancing over the magazine, I resolved that I would make the labor of getting subscribers for the Era an individual work as well as a labor connected with my calling as superintendent. I got out and instead of getting one subscriber, as suggested, I succeeded in getting four. I shall not give up the labor. The cause is a worthy one and I shall do what I can to further its interests.

Brother Wm. O. Lee, one of the assistant superintendents in Davis stake, writes of the missionary rate and the Era as follows:

It will be both a good thing for the missionaries and for the Era, the making of that price [one dollar] to send away; and if the missionaries will scatter the Era in their fields of labor instead of bringing them home to be bound, I'll warrant you will receive many a subscription from abroad. I imagine I see great things in store for the Era, if the editors are not overburdened with other duties. Success to you and the Era.

Brother James H. Hart, of Bear Lake stake, and one of the counselors in the presidency of that stake, after inclosing his subscription for the Era, says:

I am very much pleased with the two numbers already received. I have no doubt that it will become very popular among the youth, and the more aged of the people. I have eulogized it publicly on several occasions both in this county and in Rich county, Utah. Wishing it all the success that its originators desire, I am, etc.

Elder A. P. Kesler, the president of the Eastern States mission, writing under date of November 25th, before he knew of the intention to enlarge the Era, or that a one dollar rate would be made to missionaries, wrote as follows:

will be gratefully received by nearly all of us.

That the success of the Era in starting with so large a circulation is phenomenal, will appear from the following circumstance:

When the Era management made application at the post office in Salt Lake City for the admission of the magazine to