--- title: Improvement Era description: Monthly periodical of the Mormon church, 1897 onward. This library holds the issues of November 1897 to December 1930. authors: - Unknown collections: - periodicals tags: - magazine - improvement-era periodical: Improvement Era volume: 32 number: 6 published: 1929-04 publisher: Young Men’s Mutual Improvement Associations publisher_place: Salt Lake City language: en type: magazine reference: "Unknown, “Food Industries Preparing Defense Against Cigarette Propaganda,” *Improvement Era* 32, no. 6 (April 1929): 479–480." source: url: https://archive.org/details/improvementera3206unse transcription: Transcribed from the Internet Archive scan of each issue (the item for each issue is named in the issue's own source); unnumbered advertising leaves are omitted, printed page numbers are kept as page markers. identifier: improvementera3206unse start_page: 479 end_page: 480 rights: status: public-domain basis: US publication 1930 or earlier (published 1929-04) source: https://archive.org/details/improvementera3206unse publication_year: 1929 note: The Internet Archive item metadata carries a blanket "© Copyright by Intellectual Reserve, Inc." notice. The library owner judged it inapplicable because this issue was published in 1929, before 1931; a scan-level notice does not restore copyright. --- # Food Industries Preparing Defense Against Cigarette Propaganda Food Industries Preparing Defense Against Cigarette Propaganda THE CANNER, in its issue of January 1 9, 1 929, has this to say : A flood of letters from physicians, organizations and in- dividuals interested in the protection of public health and public welfare has assured the organizers of the National Food Protective Committee that their campaign of defense against the "Reach for a Lucky instead of a Sweet" advertising of the American Tobacco Co. is strongly supported by public sentiment. The Or- ganization Committee, which has its headquarters at 468 Fourth Avenue, New York, is receiving hundreds of appeals, the tenor of which is, "Are the food industries going to let a cigarette manufac- turer propagandize the American public into the belief that cigarette smoking is a benefit to health?" One of the most interesting side lights on the agitation started by the National Food Products Protective group is the protest filed with the Federal Radio Commission by the United Restaurant Owners' Association, which has been almost over-whelmed with correspondence following the publication of its protest against the radio broadcast advertising of Lucky Strike cigarettes. The secre- tary and general manager of the American Medical Association writes to Joseph Burger, president of the Restaurant Association, as fol- lows: "The American Medical Association is greatly interested in the matter of undesirable advertising for which purpose radio seems to be more and more widely used. We have communicated with the Federal Radio Commission, voicing our opposition to some of the practices which are now permitted." Dr. J. H. McCurdy, secretary of the American Physical Edu- cation Association, writes: "It appears to me that such advertising of cigarettes as has been permitted is not entirely honest. I should be glad to use my own influence to lessen such advertising. We have approximately 1,000 teachers that I have helped train in the Y. M. C. A. college at Springfield." "I feel that you have performed an invaluable service," says a letter from Charles F. Powelson, general secretary of the National Child Welfare Association. "It seems to me it is high time that our schools should teach our children to look behind the methods of the scheming propaganda that in these days is being poured forth by radio, press, billboards and similar advertising mediums. We, in 480 IMPROVEMENT ERA April. 1929 this association, have for years been doing what we can to stem the tide of cigarette smoking on the part of minors." Copies of more than 100 newspaper and magazine editorials denouncing the "Lucky Strike" advertising have been received at the headquarters of the National Food Protective Committee. The cartoonists have seized the opportunity to ridicule the fallacies of the "Lucky Strike" argument. Thus far, fifteen national associations representing manufac- turers and distributors of sweet foods and pastries have laid this matter before their members. Plans for co-operation in a united defense movement will be discussed by nearly a dozen boards of directors and executive committees of these associations which meet during the next month. An "If" for Girls 'If you can dress to make yourself attractive, Yet not make puffs and curls your chief delight; If you can swim and row, be strong and active, But of gentler graces lose not sight; If you can dance without a craze for dancing, Play without giving play too strong a hold; Enjoy the love of friends without romancing, Care for the weak, the friendless and the old; If you can master French and Greek and Latin, And not acquire as well a priggish mien; If you can feel the touch of silk and satin, Without despising calico and jean; If you can ply a saw and use a hammer, And do a man's work when the need occurs; Can sing when asked without excuse or stammer; Can rise above unfriendly snubs and slurs; If you can make good bread as well as fudges, Can sew with skill and have an eye for dust; If you can be a friend and hold no grudges; A girl whom all will love because they must; If sometime you should meet and love another And make a home with faith and peace enshrined, And you its soul, a loyal wife and mother — You'll work out pretty nearly to my mind The plan that's been developed through the ages, And win the best that life can have in store; You'll be, my girl, a model for the sages; A woman whom the world will bow before." Elizabeth L. Otis.