---
title: Improvement Era
description: Monthly periodical of the Mormon church, 1897 onward. This library holds the issues of November 1897 to December 1930.
authors:
  - Young Men’s Mutual Improvement Associations
collections:
  - periodicals
tags:
  - magazine
  - improvement-era
periodical: Improvement Era
volume: 10
number: 12
published: 1907-10
publisher: Young Men’s Mutual Improvement Associations
publisher_place: Salt Lake City
language: en
type: magazine
reference: 'Young Men’s Mutual Improvement Associations, "The Era, the Organ of the Seventies and the Y. M. M. I. A.; Close of Vol. 10; “Holly and Easter Lilies”," *Improvement Era* 10, no. 12 (October 1907): 987–993.'
source:
  url: https://archive.org/details/improvementera10012unse
  transcription: Transcribed from the Internet Archive scan of each issue (the item for each issue is named in the issue's own source); unnumbered advertising leaves are omitted, printed page numbers are kept as page markers.
  identifier: improvementera10012unse
start_page: 987
end_page: 993
rights:
  status: public-domain
  basis: US publication 1930 or earlier (published 1907-10)
  source: https://archive.org/details/improvementera10012unse
  publication_year: 1907
  note: The Internet Archive item metadata carries a blanket "© Copyright by Intellectual Reserve, Inc." notice. The library owner judged it inapplicable because this issue was published in 1907, before 1931; a scan-level notice does not restore copyright.
---

# The Era, the Organ of the Seventies and the Y. M. M. I. A.; Close of Vol. 10; “Holly and Easter Lilies”

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THE ERA THE ORGAN OF THE SEVENTIES
Y. M. M. 1. A.
the Era, in
On November 1st, beginning with Volume
XI,
addition to being the organ of the
Young Men's Mutual Improve-
quorums of Seventy. In
ment Assiciations will also represent the
"Course of Study" for the quorums, now
bemg prepared,
the new

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988 IMPROVEMENT ERA.
and which will be ready for use in November, the following
announcement is made, here copied for the information of all con-
cerned. We believe that this movement will add prestige to our
magazine and will be heartily welcomed by the members of both
organizations, and further that it will assist the Era to grow in
circulation as well as in literary excellence. We hope to obtain
15,000 subscribers for Volume XI, and to this end ask the officers
of the Seventies quorums, and also the officers of the Improvement
associations to lend their zealous and united efforts:
"The Seventies are to be congratulated upon now having an
organ through which the First Council can communicate with
them from time to time without the inconvenience and expense of
special circulars. That the Seventies have an organ may be mat-
ter of surprise to them, since this is the first announcement of the
fact, and there has been but little agitation of the matter, though
it has been the proverbial "long felt want." It came about in
the following manner: The First Courcil suggested to President
Joseph F. Smith that the Improvement Era, now the organ of
the Young Men's Mutual Improvement Associations, could easily be
extended in its scope so as to become also the organ of the Seventies.
Its general literature is already, in the main, of the class our
Seventies would do well to read. The Era has been the vehicle
through which very many important doctrinal articles have been
published; and having become the organ of the Seventies, as well
as of the Young Men's Associations, is a guarantee that it will con-
tinue that line of work, and perhaps more abundantly in the future
than in the past. There will be a Seventies department opened in
the magazine, of several pages, in which will be published each
month suggestions and directions relative to Seventies' class work,
quorum discipline, and general management. Of the advantages of
such an arrangement little need be urged, since they must be
obvious to all. Hereafter, then, the Improvement Era will be
known as the 'Organ of the Seventies and the Young Men's
'
Mutual Improvement Associations.
"The First Council bespeak for our organ the hearty support
of all the Seventies. Its success has depended heretofore on the
love and loyalty of the Young Men's Associations; hereafter that
will be supplemented by the love and loyalty of the Seventies'

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—
EDITOR'S TABLE. 989
quorums. The attention of the members of the quorums should at
once be called to this new adjunct in our work, and they be
invited to become subscribers to our magazine. We suggest that
one or two members in each quorum be appointed to solicit sub-
scriptionswithin the quorum, that each member be given the
direct opportunity to become a subscriber. The Era, it will be
understood, has no other agents except those appointed by the
Young Men's Association in the respective wards and branches of
the Church, and now, of course, those who will be appointed by
our quorums. The service is to be given without remuneration
soliciting subscriptions within our quorums is to be a work of love
and interest. The price is two dollars per volume, paid in
advance, and subscriptions should be sent by the quroum agent to
the assistant manager of the Era, Elder Alpha J. Higgs, 214
Templeton Building, Salt Lake City. Prcmptness and efficiency in
dealing with this matter is expected.
"It is a fortunate circumstance that this inauguration of better
working conditions for the quorums of Seventies, and 'the begin-
—
ning of the volume of the Era Volume XI— should start off to-
gether, viz., in the month of November. But is it not a co-ordi-
nation of circumstances brought about by the operation of the
Spirit of the Lord upon the minds of the brethren, rather than a
matter of good fortune? So many things have conjoined for this
new movement among the Seventies to augur success, that those
of us who have been watching its development cannot doubt but
that God wills it."
CLOSE OF VOL. X.
We are very grateful to our friends for the success which has
attended Volume X of the Improvement Era which closes with
this number. This volume has had the greatest circulation in
the history of the magazine. It contains more reading matter
than was promised in the beginning, there being several extra
special articles of great interest and value. We thank the con-
tributors whose names are found in the index in this number, for
their splendid assistance in making volume X what it is. We also

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990 IMPROVEMENT ERA.
extend many thanks to all the officers of the Improvement Asso-
ciations whose unselfish and indefatigable labors in soliciting sub-
scribers and otherwise, have aided us in making a financial success
of the magazine. We believe they have been repaid in
the knowledge of the good which the Era has accomplished for
the cause of the great latter-day work which we all so eagerly
love.
We solicit the continued kind cooperation of both readers and
members for Volume XI, and hope that we may have many new
workers.
The first number will be issued November 1st. All our sub-
scribers are invited to renew their subscriptions immediately and
to use the order blank found opposite the title-page of this num-
ber. Attention is called also to the prospectus found in this
number. A glance at the list of special features there announced
for Volume XI, we think will convince the reader that the new
volume will exceed all its predecessors in variety of matter and
general interest.
Among the notable changes is one making the Era the organ
of the Seventy. This will add prestige to the magazine, as well as
literary advantage. The first seven presidents of Seventy have
chosen Elder B. H. Roberts, one of the recognized Church author-
ities on doctrinal writings, as editor of their division of the maga-
zine, and he will besides continue to write general articles for the
magazine as heretofore. We trust that the brethren of the
quorum of Seventy will be as loyal in working for the interest
of the magazine, and in obtaining subscriptions for it, as the
officers of the Improvement Associations have been and are. If
so, there will be no doubt about our getting the number of sub-
scriptions we have determined upon for this volume, namely,
15,000. As heretofore, the best writers in the community will
contribute for the pages of the Era, many of them having con-
sented to write for Volume XL We solicit all who are talented in
writing, to contribute for our magazine. One of the objects of
the Era is to encourage home literature.
A change will be made in the paper of Vol. XI, and good book
paper will be used. This will enable us to illustrate the maga-
zine, thus making it more attractive, while not losing any of its

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EDITOR'S TABLE. 991
other merits. We solicit portraits and scenes on subjects of
interest from the Church missionaries and writers in all parts of
the world. The Era is sent free to all missionaries, and we hope
our brethren will reciprocate the courtesy of the General Board in
sending them the magazine free, by providing the editors with
photographs of scenes in all parts or the world where their duties
and labors call them. As many as possible of these will be repro-
duced for the pleasure, we hope, edification, and instruction of our
readers, who now number thousands in the Rocky Mountain states
of Utah, Idaho, Colorado, Oregon, Nevada and Wyoming, and in
the territories of Arizona and New Mexico, also in Canada and
Mexico; and who are found scattered in all other states of the
Union, and in nearly all the countries of the world.
We hope to make our illustrations as interesting and
instructive as our reading matter has been heretofore, and as we
trust will be hereafter.
The Era is not a money-making business, but entirely a work
published for the advancement of the young people, the members
of the Church generally, and now the Seventy. We trust that
the brethren everywhere who are interested in maintaining a good
literary magazine will assist us in continuing the Era as a worthy
representative of the Church, the Priesthood, and our associations.
Special efforts will be made, also, to win the interest of the
young people— the boys— in the contents of our magazine, and to
this end articles adapted to their wants and capacities will appear
from time to time. We invite all our subscribers immediately to
renew their subscriptions, without waiting for further solicita-
tion.
and quick, it will greatly aid the
If the response is hearty
business office, and will enable us to carry out our plans more
promptly; besides, it will avoid^annoying delays in the delivery of
the first numbers.
All expired subscriptions are stopped with this number, and
we invite our subscribers to return the blank subscription order,
found opposite the page in this number, so that no delay may
first
occur in the delivery of the November Era. Some have com-
plained because we do not continue to send the Era without an
order, but we have learned that it is much more satisfactory to

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992 IMPROVEMENT ERA.
hear from our patrons once each year, at least. It makes us friends
longer; and this system has proved most satisfactory to all con-
cerned. We hope that our subscribers will agree with us that it is
the best business way and trust that not one of them will fail to fill
:
out the blank and return the order to the office at once. In case
there are any who wish the Era continued indefinitely, please so
indicate in ordering, and it will be continued to your address
until you order otherwise.
By a hearty and united effort on the part of the officers of
the Seventy and the Young Men's Mutual Improvement Associa-
tions, the subscribers, missionaries, editors, managers and pub-
lishers, our magazine is sure to progress, increase in usefulness,
and continue to succeed. To this end we invite the hearty cooper-
ation of all concerned.
We are grateful to the Lord for his blessings over this cause
in the past, and trust that we may be directed to do his will,
relating to the Priesthood, the members, and the young people of
the Church, now and in the future, for that is ever the leading and
uppermost desire of the editors and the General Board.
Joseph F. Smith,
Edward H. Anderson,
Editors.
"HOLLY AND EASTER LILIES."
Holly and Easter Lilies, —birth and resurrection, — the is title
of a poem dedicated to his wife, Wilhelmina Marie, by the artist
and poet, Alfred Lamlourne. The book received by the Era is a
limited memorial edition of the poem, and is artistically and typo-
graphically all that could be wished. The poem itself is a most
beautiful tribute to the memory of his departed companion. It is
the expression of the author's soul, in contemplating the mystery of
life, and death, —
it is his creed and ritual —
his masterpiece, in
which is interwoven the thought and work of twenty years, and
his life's experience, to which his sanguine signature is affixed.
Through all the sorrows and doubts expressed in t, there shines

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EDITOR'S TABLE. 993
clear and warm the sun of belief in the love and teachings of the
Savior, and hope in companionship and eternal life:
Lo, as at morn a dove that upward springs,
Bathes glad its plumage in expanse of light,
So we, within Thy love, King of Kings,
Behold a dawn that follows after night.
The weary sould doth ever near Thee draw;
The broken-hearted come to Thee for cure;
All tenderness and just Thy simple law;
Thy life all spotless, as the lilies, pure.
